Bruce Sanford


(973) 783-6600 ext 201

With over 25 years experience in the insurance industry, Bruce is a well-known and respected insurance broker. Starting on the insurance company side of the business, Bruce worked for Crum & Foster for 8 years as a supervisor and as an underwriter in the company’s NJ and Denver, CO locations. He joined his family’s business, then named Sanford & Purvis, in 1991 and has since managed the buy-out of previous partners and recruitment of new staff to help build Sanford Insurance Group to be the premier agency it is today. Bruce has widespread expertise across all the company’s services, but focuses primarily on commercial insurance. He has established a diverse client base, including businesses from many sectors including wholesalers, construction, manufacturing, retail owners and service businesses.

Geff Sanford

Vice President

(973) 783-6600 ext 202

A 30-year veteran of the insurance business, Geff has a long and successful history in the field. He graduated with a B.A. in Business Administration from Lynchburg College in 1984 to join his father’s agency, then named Sanford & Purvis. Geff’s experience is broad, as he has worked in nearly all facets of the agency. Today he primarily focuses on serving clients’ life, health and personal needs. Geff’s expertise enables him to enhance his clients’ overall policy coverage while managing costs effectively. In the benefits arena, Geff has an excellent reputation negotiating lower premiums and introducing new product concepts to control costs. He is a past-president of the Rotary in Montclair, NJ and has served on the board of the local Salvation Army.